From Rio to ROI: How to achieve ROI 134,5% in Brazil
With a great desire, the One Partners team decided to turn the big and famous city of Rio into a big ROI by taking and launching on the Blaze. offer. Did they manage to turn this idea into reality? We told you in the case)
Summary
Offer: Blaze | Reg Form | Android / IOS
Geo: Бразилія
Platform: Facebook apps
Test period: 30.05-30.06.2024
Expenses: $7305
Income: $17130
Profit: $9825
ROI: 134,5%
Case statistics:
Choice of geo:
Brazil is the largest country in South America with a population of 217 million. The official language of the country is Portuguese. The currency of Brazil is the Brazilian real (BRL).
The capital of Brazil is Brasilia, which was specially built in 1960 to promote the development of the country's interior. Other major cities in Brazil are São Paulo, Rio de Janeiro, Salvador, Fortaleza and Belo Horizonte.
As for gambling, it has been largely banned in Brazil since 1946, although there are exceptions for lotteries and betting on horse races. In recent years, however, there have been active discussions and legislative initiatives to legalise casinos and online betting. But bans on them do not prevent them from being the most popular entertainment.
Although there is good news that the Brazilian Chamber of Deputies has already passed a law to regulate and legalise gambling in the country, which will come into force in 2024!
Do you need the best offers? Then you're in the right place, because One Partners has a lot of them)
Traffic source:
Analysing the statistics on the use of social media in Brazil, the following conclusions can be drawn:
• Facebook: 33,05%
• Instagram: 29,58%
• Pinterest: 18,27%
• YouTube: 14,47%
• Twitter: 3,49%
• Reddit: 0,44%
Based on the above statistics, Facebook is the most popular social network in Brazil with the largest market share. This makes it an ideal platform to launch an ad campaign.
Creative selection process:
Since we make the creatives ourselves, we pre-analysed what would convert best for Brazil. The first thing is to be sure to have a CTA. Also without gameplay it is impossible to do without. So we decided to combine gameplay with emotions and we did not fail.
Creative example:
One Partners will help you make the best creatives, so all that's left to do is sign up!
How did we set up ad campaigns?
In order to launch successfully, our team decided to use their own applications and did not fail. In addition, before the launch we analysed the potential audience in detail. Therefore, our target audience was men aged 25 and above. Placement: Facebook with Android from version 12.
The basic parameters of the ad campaign:
Paid Targe: FTD
Payout: 30$
Minimum deposit: 20 BRL
Prohibited:
• Traffic with zero activity, no bets
• Fraud (multi-accounts, similar deposits, similar player behaviour, cookie-stuffing, etc.)
• Motivated traffic, privateering, schemes .
• If there is more than 10% of fraud on the test spillage
• Overflow of capa
Conclusions:
By reaching the end our team proved that goals can become routine, you just have to try. The ROI of 134.5% proved it, and once you try it once, it's hard to give up. Therefore, the team through pre-testing and analysis was able to achieve the goal.
Want to work with Brazil? Then come to One Partners, they know how to help)
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