Have you felt the adrenaline of success coming over you? Our One Partners team has recently felt it. So we challenged ourselves to launch PPC in Kazakhstan, because we realised that it would be a real adventure. With every click and conversion, we felt like we were getting closer to the top. And finally, here it is, an ROI of 81.24%! How we did it, read in the new case)

Summary:

Offer: Nomad Casino | PPC

GEO: Казахстан

Platform: Google Ads

Test period: 17.11.2023-17.12.2023

Costs: $6 381

Revenue: $11 565

Profit: $5 184

ROI: 81.24%

Want an even higher ROI? We are ready to help you)

Case statistics:

Choice of GEO:

Kazakhstan is a country in Central Asia that impresses with its grandeur and diversity. In terms of size, it is the ninth largest country in the world. The population of Kazakhstan is estimated at about 20 million people.

The official language of the country is Kazakh, but Russian is also widely used, as Kazakhstan belongs to the CIS. As for the currency, Kazakhstan has the Kazakhstan Tenge (1 KZT = 0.0023 USD). The largest city and economic centre is Almaty, and the capital is Nur-Sultan (formerly known as Astana). In addition, the cities of Almaty, Astana and Aktau are important industrial and economic centres of the country.

It is possible to engage in online gambling in Kazakhstan, subject to certain restrictions. Internet casinos are not available to players, however other types of gambling may be legal activities subject to requirements.

Traffic source:

Overall, internet usage in Kazakhstan is significant, covering about 86% of the population. Nevertheless, when analysing the popularity of social networks in this country, we see the following statistics: in first place is YouTube with an impressive share of 20.02%, followed by Instagram with 17.31%, Facebook with 15.18%, Twitter with 10.05%, and VKontakte with 10.03%. Google also weighs in with 89.7% of mobile users.

So, taking into account the great popularity of Google among users in Kazakhstan and a significant number of active users, our team decided to choose this particular resource to launch an advertising campaign.

If you are looking for offsets for Kazakhstan, our managers will help you)

Process of creative selection:

It is important to realise that Kazakh and Russian are spoken in Kazakhstan, as well as other languages that are represented in different regions, so you need to take this into account when preparing creatives. For Kazakhs, gambling is a way to make a quick buck and have fun in their free time. Therefore, when preparing creatives you need to portray bonuses and big wins that will hook from the first second.

In addition, Kazakhstan has its unique social values such as honouring the family, hospitality and respect for the older generation. Therefore, their neglect in creatives, will cause negative emotions. This should be avoided.

Creative example:

One Partners does bespoke creatives, so all that's left to do is sign up!

How were the ad campaigns set up?

This time our team was launching in the autumn of last year. And let's just say that it turned out to be our lucky period. This time, our ad campaign targeted Android 12 and above users. The paid target was FTD. And the payout for this GEO was $32, while the target audience was a broad male audience aged 23 and up.

Launching the PPC-offer, we adhered to the rules of the offer as much as possible. Therefore, the main thing to remember here is that traffic with zero activity, without bids, forbidden; forfeit; motivated traffic, caper, schemes; during the test forfeit more than 10%; overflow of drops.

Conclusions:

In this case study, we showed that PPC is not as scary as it is described and everything is possible if you make an effort and study in detail the GEO you choose to launch. Thus, PPC for Kazakhstan yielded an ROI of 81.24%. This was a good enough result for such a period, so the offer has shown itself quite well.

Interested in Kazakhstan? Then let's find you an offer!