Going into this geo, the One Partners team has a special approach to everything. After all, Portugal beckons with its charm and opportunities. Bright creatives, active target audience and a lot of opportunities) What adventures awaited the team when launching the QuickWin? offer? Find out more in the case)

Summary:

Offer: QuickWin | Android / IOS

Geo: Португалія

Platform: Facebook apps

Test period: 08.05-08.06.2024

Expenses: $4348,78

Profit: $9039,95

Income: $4691,17

ROI: 107,87%

If you want to have the same ROI, then it's time to launch ad campaign with One Partners)

Case statistics:

Choice of geo:

Portugal is a country in south-western Europe with a population of about 10.03 million (as of 2024). The official language of Portugal is Portuguese, which is the sixth most widely spoken language in the world. The currency in Portugal since 2002 is the euro (EUR).

When it comes to major cities, you should start with the capital Lisbon, which is also a cultural, economic and political centre. Other significant cities in Portugal include Porto (221,800) and Braga (174,000), making them key regions for different target audiences.

As far as gambling is concerned, the industry in Portugal is also developed and strictly regulated by legislation. Online betting became legal in 2015. Betting and gambling are an integral part of everyday life in Portugal. Since childhood, Portuguese children have been visiting betting shops and cafes with their parents, watching them bet. Despite high taxes on betting, amounting to 44 per cent.

For a long time you want to try to launch in Portugal? Then it's high time, because One Partners managers are always ready to help you)

Traffic source:

In Portugal, the majority of the population has access to the Internet, namely about 89%. But if we look at the data on the prevalence of social networks in the country, Facebook is the most popular platform, with 71.46% of users. In comparison, other popular social networks have the following figures: Instagram - 11.36%, YouTube - 7.11%, Pinterest - 5.58%, Twitter - 2.92%, and reddit - 0.94%.

Accordingly, this makes Facebook an ideal choice for attracting traffic as Instagram, Pinterest, YouTube, Twitter, and reddit, although having their loyal users, cannot provide the same amount of reach and engagement as Facebook.

Creative selection process:

Before preparing creatives, it is, of course, worth analysing what the audience will respond to the most and what generates the highest trust.

Accordingly, my team and I decided that slot creatives would be the most successful option in our launch. However, they were tuned to emotions, because the creatives combined slots with people's reactions.

Example of creatives:

One Partners does free customised creatives, so it's only worth signing up!

How did we set up ad campaigns?

When launching the ad campaign, our team analysed which audience would be best to reach, so the target audience was men aged 25 and above. Facebook with Android version 12 and above was the target audience. But for the apps, we turned to WWA partners.

- Paid Target: (FTD)

- Payout: 100 EUR

- Minimum deposit: 10 EUR

Prohibited:

- Motivated traffic;

- Specifying the amount of the minimum deposit in creatives;

- Multi-accounts, fraud, chargebacks;

Conclusions:

Portugal, with its legalised online betting and high involvement in gambling, has proven to be a great geo for launching offers. Despite high taxes, gambling remains popular among the Portuguese, which opens up great opportunities for media buyers. The team with an ROI of 107% has once again only confirmed this!

Do you want to work with this geo? Then write to the guys from One Partners, they will find you an offer!