Those who are afraid of failures don’t go to Tier 1, but this is not the case with One Partners. Traffic arbitrage in affluent European countries is always a risk, and Spain is no exception. You may think that temperamental Spaniards only dream of bringing money to your offer, but such a thought is far from reality.

Our sad case is certainly not the biggest failure in the market, but it is quite instructive. 

One Partners case should be a hot discovery this summer. At the beginning of June the Spanish Football Championship 2023 ended, two months to the beginning of the next one, where else to entertain the Spaniards but in online casinos? Well, you can already guess that our expectations were not very justified.

Summary:

Vertical: gambling

Geo: Spain

Platform: Facebook apps

Test period: 01.06-30.06

Costs: $3,030

Revenue: $2,209

ROI: -27.1%

Case statistics:

If our case were a football club, it would be Elche (20th place in the Spanish Championship 2022/2023 standings)…

Choice of GEO:

Spain is a classic example of a Tier 1. The country has 47 million inhabitants, with the majority of them being of working age. The average salary in the country is more than 2000 euros.

Well, and now some particularly interesting information that we personally have unconditional approval for If you’re looking for Spain offers, then come on over!

9 out of 10 Spaniards live in cities, and there is internet everywhere, even in small communities. There are plenty of public Wi-Fi networks in Spain, and 77% of the population also use mobile internet. So you can count on all the creatives being downloaded and people seeing your adverts.

When we started the campaign, we knew that casting on gambling in Spain was not a bad idea. The country has a legally regulated gambling market, so the population is used to online casino adverts.

Traffic Source:

According to fresh data, 92% of Spaniards choose Facebook among all social networks. An unprecedented figure, thickly hinting in which direction to go and which traffic source to choose. Want to launch on FB but don’t know how to do it right? Write to our aff managers)

Process of creative selection:

Creos flying into the bar is a typical Tier 1 situation. Of course, we tried and studied the audience, but it’s impossible to predict everything.

For the video we used images of temperamental players – we wanted to infect them with excitement in a good way. For the pictures we used football themes and beautiful girls.

Of course, all the texts and voice-overs were in Spanish – there is no point in using other languages in this country.

An example of creative statics:

Example from video creatives:

If you need creatives, we suggest you look into us, because we do free creos and apps).

How did you set up your ad campaigns?

We chose Facebook on the Android 9+ version as the playset. The ads were targeting a very broad male audience aged 22-55.

The install price reached $6 and the campaign finished at a loss of $821. We got an ROI of -27.1% – not the end of the world, but definitely a goal for our affiliate. 

Conclusions: 

What are the dangers of working in a Tier 1? There is a lot of information about countries like Spain, and it may seem as if working in them is easy. But neither a large solvent population nor a regulated gambling market guarantees success.

Provide your contact details and our manager will write to you with the best options in the field of gambling-offers!