Peru is a country with an ancient history and opportunities that the One Partners team was interested in everything they could think of. And for good reason, because the Leon Casino offer helped us realise that this country is a wonderful place to launch! Why? We decided to prepare a case study about this Peruvian miracle)

Summary:

Offer: Leon Casino | Spin Wheel | Android / IOS

Geo: Перу

Platform: Facebook apps

Test period:: 19.04-19.05.2024

Expenses: $5003

Income: $11016

Profit: $6013

ROI: 120,19%

Do you want to launch an offer in Peru? Then contact your One Partners manager for details)

Case statistics:

Choice of GEO:

Peru is a country in the west of South America. In terms of population, it is home to about 34.5 million people, of whom a significant proportion are solvent. The official languages are Spanish, as well as Quechua, Aymara and other local languages. However, creatives should be done in Spanish, as it is the main and most common language.

When launching an RC, we recommend focusing on large cities such as Lima, Arequipa, Trujillo and Chiclayo. After all, these cities have a high concentration of active users.

In general, Peruvians are quite gambling and actively interested in various sports, especially football. The national football team regularly participates in major international tournaments such as the America's Cup and World Cups.

Thus, Peru is a promising market with great potential for various promotional campaigns and offers.

Our manager is happy to tell you more about the peculiarities of this country!

Traffic source:

It is worth starting with the fact that Peru has about 70.5% of Internet users in the whole country. Therefore, when analysing the launch in Peru, we decided to take Facebook, as it is the most popular social network. According to statistics, 64.28% of social media users in the country choose this platform.

In comparison, social networks such as Instagram (12.57%) and Pinterest (12.02%) have a much lower share of users. Other platforms such as YouTube (7.7%), Twitter (2.41%) and Reddit (0.41%) have an even smaller reach.

Creative selection process:

In the creatives for this country, we decided to go for emotion. This was the main approach during their creation. Accordingly, the joy of people in the creative, which was shown in parallel during the scrolling of the slot, made it possible to live this moment with the character. This approach motivates people to want to feel what the people in the video are feeling. Of course everything was depicted in the official language of Peru - Spanish.

Example of creativity:

One Partners does bespoke creatives, so all that's left to do is sign up!

How did we set up your ad campaigns?

Our team launched with the help of WWA apps. The playset was FB with a male audience, age 18 and up. Android devices 12 and up.

- Paid Target: FTD

- Payout: CL - 40 USD

- Minimum deposit: CL - 4000 CLP

There is also a KPI present. Prohibited: :

- Motivated traffic;

- Specifying the amount of the minimum deposit in creatives; ;

- Multi-accounting, fraud, chargebacks. .

Conclusions:

What did this launch give us other than an ROI of 120? Certainly a new perspective on this geo. After all, most people want to work exclusively with EU countries, forgetting about opportunities on other continents. And we thus showed that Peru is still a very promising geo with a lot of cool moments and approaches.

Interested in Peru? Let's find you an offer)