Where to get ideas for creatives - what to get inspired by, where to look, who to follow as an example?

To begin with, you can look at creatives on spy services - there you will find creatives that other affiliates use.

You can make us a request - we will show you what creatives are uploaded to these GEOs. I also recommend studying the Facebook library - there you can track the latest creatives (creos do not immediately get into spy services, they may be a little outdated and do not convert so well).

From this you may well choose something good and working.

When choosing images, pay attention to which country you will be making the creo for. For example, the above examples work in the CIS, Balkan countries, Africa, India and Southeast Asia.

Let’s add that many people remake creatives for their offers - they simply take the creo and do something similar. But using spy services and downloading creatives from there will never lead to success.

Of course, many pay attention to their usual life, to what interests them, to techniques, approaches in advertising, subscribe to marketers, designers, and thus find ideas. The main thing is not to forget about the differences between creatives for marketers and affiliate marketers.

If the muse flatly refuses to come, it’s difficult to come up with something - go for a walk, look at how other products are advertised, look at billboards and banners, pay attention to people’s appearance. This should help in the future.

How to determine the target audience for a gambling offer and how does creativity depend on it?

It is believed that the majority of players are men. However, the situation is a little more interesting.

Tier 3 is truly dominated by male players, who often go to casinos not to enjoy the game, but to make quick money. This kind of traffic is not suitable for the advertiser; it refers to scheme traffic. However, you can work with creatives so that these people stay to play longer, rather than making a couple of bucks, leaving and not returning.

Let’s say an advertiser needs users to play more often, make more deposits, and stay as long as possible. What approaches are best to use if this is scheme traffic that creatively needs to be done so that the player comes back again and again?

Of course, in this case you need to develop a good funnel, but a lot also depends on creativity.

You shouldn’t write on your creative that a player will earn a million dollars in 5 seconds, it definitely won’t lead to anything good. An image of a bright life, expensive cars, money - this helps people come to you or write to you if it is traffic pattern. It is also important to maintain a page if you have a funnel through Instagram.

Overall it all depends on how you handle the players. But, we repeat, there is no need to say “you deposit this amount now and earn 10 times more in 5 minutes.” I give about a 70% guarantee that after such promises the player will not return, because we all know that it is very difficult to beat the casino, and if you can do it, it won’t be for long.

Rich people are not chasing money, but they are "angry"otoy residential." They fly in, do a normal checkout and all the traffic pays off. It’s cool if you come across such clients, but this rarely happens.

It is also important to avoid poor audiences - students, the unemployed, and so on. They don’t have the funds to return, they can make a minimum deposit and quickly lose everything.

Therefore, it is important to take into account demographics, gender and age in order to create cool creative. I recommend creating several creatives so as not to miss any segment of the population - these could be separate creatives for women, men, older audiences, and youth. Thus, by launching several creatives that are aimed at different social strata and population groups, you will definitely not miss anyone.

What are the most common mistakes when creating gambling creatives?

The first mistake is borrowing creatives. Often creatives are taken from spy services, the background is changed and that’s it. Of course, it could work, but the probability is 50%. If you like some kind of creativity, it’s better to analyze it and look at the slot. Perhaps it is better to replace, remove or add something in it for your offer. You also need to pay attention to the currency that is presented in the creative and the colors. For some countries this is important - for example, for Ireland they choose green colors. If you insert a flag into the creo, check if it is correct.

Another common mistake is missing a call to action. There must be a place for a call to action. Adding bonuses also works. This technique converts well and helps you go to the casino and purchase a deposit.

How important does local currency and amount play in creatives?

It is very important. If I were a player and I received information in a push notification about the bank accruing money in a currency other than my country, I wouldn’t really like it. This would raise doubts even when I look at the creative. And a person still needs to go a whole way from creative to pre-landing, landing and make a deposit.

Most often they use used emotions - it’s worth looking for something else or shooting something unique that no one has seen. Then people will be interested in clicking on your creative.

Let’s say you take an offer with a very cool creative from Brazil, and it depicts a famous person - a football player, a singer, and so on. But the affiliate program prohibits the use of the image. What should I do - not use such creativity or deceive the affiliate program and launch it?

I would advise you to bother and take off yours. Make your own cool video - it will work much better than used emotions or famous people. It’s better to spend a little time on this, but then you will be sure that everything is fine with you. And one more recommendation:

Which gambling funnel is effective in creatives? What are the features and ways of creation?

The funnel consists of creative, pre-landing, landing, and all of this together should produce a good conversion. Since we work with gambling people, and impulse, the first impression, is important to them, we need to properly push them to make their first purchase. It is important to have good creativity, a pre-landing page with the opportunity to win something, a landing page on which a person understands at first glance how to make a deposit.

To prelandIn the game, you can use different techniques to keep the player, but in any case you need to entertain him, make him feel like a winner, in order to rekindle his desire to play further.

If he goes to the landing page, it means you have definitely attracted the user’s interest and he is ready to make a deposit, so the landing page should be as convenient and understandable as possible. A person must understand at first glance how to make a deposit and receive their bonus.

What are the TOP approaches to gambling creatives?

When you address a person on a first-name basis, it creates the impression of personalization. Even a skeptical user may become interested in the potential winnings.

You can show the user that your advertising is different from other offers and use various exclusive offers. For example, a “win-win lottery”.

Tell the story of the man who won. It is important to illustrate such a creo with an appropriate image to inspire user confidence.

What also works in Creo are the questions that you ask and you immediately answer them with a push.

If you want to segment your audience by gender, you can use more specific gambling creatives. For example, men will be most interested in photos of attractive women who are next to the winners of an online game. Women are more likely to click on the story of a successful housewife who hit a big jackpot in a casino.

Nowadays, the life of affiliate marketers has become simpler, because many neural networks have appeared that help create creatives. These creatives, unfortunately, come in different ways. What can you tell us about this from your experience? What are the pros and cons of using neural networks?

If we talk about partners, then few people reached the neural network. But in general, neurons are a very interesting thing, they provide top options, but it is important to correctly explain to the neural network what you need, to draw up a good technical specification. If you work with them, you will spend a lot of time only at the beginning, making technical specifications and promos. Then you can simply change individual words in ready-made misses, for example, for different countries. Normal options, in my experience, are produced by the Midjourney neuron.

Since neural networks greatly reduce the time it takes to prepare an advertising campaign, write to your manager and he will send you a list of neural networks that we tested. This is a list of 5 neurons, with descriptions of what each one can do.

What devices are gambling creatives created for? What is the difference between the devices?

Less than half of players access online casino sites from desktop devices. These ratios vary depending on the country. When developing creatives for traffic arbitrage, this should be taken into account; you must understand that the vast majority of people are on their phones.

The price very much depends on what kind of creative it is - video, static, creation from scratch, rework.

We create creatives for our partners absolutely free. We haveThere is a staff of designers who work with static and motion. Write to your manager that you need creative for a certain offer. If we already have it, we will send it right away (free of charge - we accept payment via high-quality traffic). If you have creative wishes, you can use our creo FB beta version in the affiliate program, write a technical specification for the designer, and he will immediately take it to work.

What's the difference between static and video? Which goes better?

Different creatives visit different GEOs. Static converts no worse than video, but video is more of a hassle. It needs to be short-lived and captivating from the first second. In general, test it. Videos often give the best results, but there are situations when videos do not work at all, and this is impossible to predict. Videos convert well to Tier 1, static works well for us, but videos with beautiful girls who play and win fly to Ukraine the best. In most cases, Tier 2 is static - descriptions of bonuses, flags, bright backgrounds, text highlights, happy people, slots, etc.

What neural network do you recommend?

Write to the manager and he will send you a list of neurons that can be used. We, unfortunately, do not guarantee that it will work, but we can show what we used, what happened, and you can independently analyze and choose what suits best. At the same time, neural networks have not yet developed as much and are not able to create such cool creativity as our designers.

How to make high-quality technical specifications?

To make high-quality technical specifications, you need to look at the spy services that people are currently uploading, and assess the situation on the market. Also take into account what catches you, attracts your attention, familiarize yourself with the characteristics of the country, its culture, economic situation - take into account the average salary and level of income, perhaps some outstanding events, for example, in sports. All this fits into the technical specifications. In general, this is all constant analysis, monitoring the market, other creatives, improving what exists.

Which creos convert best to Kazakhstan?

Standard – cash receipts, messages from the bank. Please note that this is a local bank and the currency is tenge. Anything else will make the envelope worse. Also in Kazakhstan there is Lotomatic - similar to the slots that were in our stores in childhood. They can also be used.

Also on kreo use images of people of Kazakh appearance, you can add a flag.

By the way, in our experience, statics work much better in Kazakhstan. Video news was also cool - when creativity begins with a news release, and the news tells how some Kazakh won money.

Which creos convert to the CIS?

On one of the previous streams, I said that our players are chasing money, and not like in Tier 1 they come to enjoy the casino. It comes when there is a lot of money, winnings, bright emotions, pretty girls, even live creatives - you can ask a girl you know to play the slots in familiar conditions and film it on video.

What is the best length for a video creative?

But I advise you to avoid quick scene changes - this may trigger Facebook and Google. It is necessary to show that this is really a casino, how the slot spins or the slots are erased, and there is money under them, then you can add more vivid emotions.